[Comics] DC in 2023 - AKA Dyke Comics
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Marvel and DC wish they were merely low. It has gotten so bad for them that new comics sell almost as much as back-issues, while Manga makes up almost 90% of all new comic/graphic novel sales.
Even if they weren't woke, they'd be struggling to keep up with manga.
Simply because I can pick up a manga I enjoy and just read a series. I don't need 6 Omnibus collections from two decades ago, 7 ongoing series, and a wiki open to read it, I can just fucking read it.
Once manga made it over the Pacific, comics were doomed regardless of what they did short of a massive reorganization of how their industry ran. Instead they doubled down on capeshit and graphic novels continue to be forgettable indie trash with no backing.
That is another reason they didnt stand a chance. With comics, your options are "Superheroes", "Superheroes", and "Action packed fighter things".
Meanwhile, with Manga, you have actiony from mechs, actiony from insane fighting, slice of life, romance, ghost stories/horror, and sometimes a combination of multiple.
We do have Archie comics still and those are as slice-of-life as it gets.
True, but they were typically never counted in the Comic Book sales list IIRC.
And its not like they aren't other options. Scott Pilgrim and Crossed were both hugely popular in their heyday and were completely divorced from the capeshit market.
But the industry never followed up on that, or tried to capitalize on it (besides the Scott Pilgrim movie/game but that's a different industry entirely), so it never went anywhere. They were committed to the superhero genre completely. Even the non-super stories still share a universe with those so they are still connected to them.