Who is actually going "Yes, I want a feminist take on an iconic American doll franchise that literally nobody buys anymore except maybe a 5 year old girl that embodies the pink stereotype"?

A shockingly large amount of women, who don't care about any of that but love the "pastel" the art style is going for, as well as Ryan Gosling being a literal marketing meme.

Its almost entirely built for the "played with them as a kid" angle, not the actual children playing with them currently demo.