Your tolerance is weaponized against you.

Here's how it goes:

1. Company fucks up or doesn't uphold it's promise.
2. Consumers get rightfully pissed and make some noise.
3. Company pushes the emergency gay button

The Company has setup a win/win situation.

• If consumers will rail on the company for their fuck ups/broken promises then the company keeps screaming "bigots!" as a distraction until their fuck ups and broken promises fade from living memory.

• If consumers bite their tongue to avoid the accusation then the company keeps screaming "gay!" as a distraction until their fuck ups and broken promise fade from living memory.

Repeat the cycle ad nauseum.

The reason you notice it is because the practice has became widely adopted and it has become standard procedure whenever a company gets into hot water.

Think it's entirely a coincidence they started screaming gay when consumers are rightfully pissed off after blizz broke the promise of delivering Hero Mode in Overwatch 2?

No. It's not a coincidence.

https://archive.ph/3BPkz - Don't forget to archive too.