Even if we assume that is true, do they make up half of sports gamers, let alone this specific franchise? Would any of us be able to find a woman who unwinds to a couple of FIFA matches after a long day? Or seeks to grind another tenth of a second from her best lap time on her favorite track?
It is as though women in executive marketing positions have seen what Bud and Miller Light have done, then stood up and boldly stated "Hold my DIE and ESG scores" in an attempt to do it better.
That’s what I was thinking. I know certain kinds of games are played by mostly males but I would imagine sports games are almost exclusively played by males.
It’s almost like they know an all female basketball or soccer game won’t sell.
“But females make up half of gamers!”
Even if we assume that is true, do they make up half of sports gamers, let alone this specific franchise? Would any of us be able to find a woman who unwinds to a couple of FIFA matches after a long day? Or seeks to grind another tenth of a second from her best lap time on her favorite track?
It is as though women in executive marketing positions have seen what Bud and Miller Light have done, then stood up and boldly stated "Hold my DIE and ESG scores" in an attempt to do it better.
That’s what I was thinking. I know certain kinds of games are played by mostly males but I would imagine sports games are almost exclusively played by males.
2% are played by females... https://quanticfoundry.com/2017/01/19/female-gamers-by-genre/