Bud Light is canned piss; everyone knows it. Their brand has been in decline for years, not just because it's piss, but because there's a perception that it's piss.
So they're losing customers but they don't want to lose even more; the ones they can count on are the ones who base their identity off their beer brand and are the kind of people who hate change, regardless of the fact they're literally drinking piss. Those die hards aren't going anywhere, they'll just act like they were always pro-tranny.
So they need new customers, people who will drink piss if it means their identity is validated; that's trannies. Even with the boycott (maybe especially because of it), there will be tons of trans people now virtue-buying bud with lime and literally anything AB feels like selling them.
And it doesn't even matter if it's bad for their health because the average tranny life expectance is like 28.
Both probably are true. I know Bud Light is the best selling beer but with microbrews and IPAs on one side and hard seltzers on the other there is no way they aren't getting squeezed out from both sides. They are diversifying into other markets either with new products or acquisitions.
I think the campaign makes perfect sense.
Bud Light is canned piss; everyone knows it. Their brand has been in decline for years, not just because it's piss, but because there's a perception that it's piss.
So they're losing customers but they don't want to lose even more; the ones they can count on are the ones who base their identity off their beer brand and are the kind of people who hate change, regardless of the fact they're literally drinking piss. Those die hards aren't going anywhere, they'll just act like they were always pro-tranny.
So they need new customers, people who will drink piss if it means their identity is validated; that's trannies. Even with the boycott (maybe especially because of it), there will be tons of trans people now virtue-buying bud with lime and literally anything AB feels like selling them.
And it doesn't even matter if it's bad for their health because the average tranny life expectance is like 28.
It's the best selling beer in the world. It's a lie that it was in decline.
Both probably are true. I know Bud Light is the best selling beer but with microbrews and IPAs on one side and hard seltzers on the other there is no way they aren't getting squeezed out from both sides. They are diversifying into other markets either with new products or acquisitions.