I'm going to translate his words into what he's actually saying:
"As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew."
We brew beer with rice instead of hops because it is cheaper, and our simpleton consumers don't give a shit about quality because they live in places where people drink our swill just because they think they should.
I'd be a bit more charitable, and translate that as [generic PR spin about how we're old, established, and famous.] It's not a direct insult to the customer, it's just meaningless PR spin.
Also, as someone who brews (not beer) occasionally, I'd never really thought about that; is Budweiser rice-based non-hopped beer? That's actually pretty interesting.
I will say, there's nothing inherently wrong with that, it just won't appeal to serious beer drinkers, which isn't their target audience anyway.
I'd be a bit more charitable, and translate that as [generic PR spin about how we're old, established, and famous.] It's not a direct insult to the customer, it's just meaningless PR spin.
Also, as someone who brews (not beer) occasionally, I'd never really thought about that; is Budweiser rice-based non-hopped beer? That's actually pretty interesting.
I will say, there's nothing inherently wrong with that, it just won't appeal to serious beer drinkers, which isn't their target audience anyway.
Yeah most macro domestics use rice to save money.
I only looked a bit, but all the sources I found claim 30% rice in the mash bill, and hops are indeed added.
Oh yeah it isn't 100% rice, they just replace hops with it to save money.
Sorry I should have been more specific.
It does have hops too, though.