This seems like an appropriate response
(media.scored.co)
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Alt right used to mean anyone on the right who wasn’t a traditional mainstream Republican, built upon the ashes of the tea party movement. Then the leftist mainstream media started painting the alt right as a bunch of while supremacists. Around the same time, the MAGA/America First movement started picking up so most people in the alt right moved over to that. The only people who stuck around with the alt right moniker were people who were openly racist like Richard Spencer. And so the alternative right is basically a dead movement save a handful of white nationalists within it.
Spencer was one of the early leaders of the alt-right movement and the ones who basically lead that term. Alt-Right only became a representation of the dissident right when Milo basically put himself as a major force, almost displaying it as the decedent of the TEA Party. But, Milo didn't make much progress, and the White Nationalists were none-to-happy about a gay man with an inter-racial marriage subverting their movement.