Less conscientiousness is bad. Conscientiousness is associated with impulsiveness control and steady work towards long-term goals. Discipline.
Maybe 50/50 was too even a split. The impulse control and responsibility parts are good and I'm amazed those can sink any lower. But I think we've reached the point when "adherence to norms and rules" could go either way. NPCs who diligently report wrongthink might score high on conscientiousness.
There is a significant correlation between levels of consciensiousness and time preference. People who score low in consciensiousness tend to have high time preference, which means they're much more concerned with their immediate needs and desires and don't think long-term. High time preference makes people much more likely to vote for gibs over long-term stability. Among other things.