This was unfortunately apparent in all the 'Mass Formation Psychosis' talk. There is no need to give a sciencey sounding name to mob mentality/mass hysteria. Scientismos and dumbos are under the impression that it lends your claims more credence, but it just gifts science-ideologues across the aisle a chance to disingenuously state 'it's never been called this before, therefore akshully mass hysteria don't real'.