I hate to break your illusion, but this is how big business works:
The lower levels do everything.
The higher levels sign off that the lower levels did everything properly, but were promoted beyond their competence level, so they can really only confirm one small aspect was done properly and are guessing at the rest.
When a new higher up takes charge in marketing, they will quickly invoke multiple random changes with no planning, forethought, or insight. Then, they will claim any business successes are due to their new innovative changes, and any failures are due to growing changes or the prior leader that will iron themselves out in a year or two. When in reality, nothing they did had any effect, and it was just the ebb and flow of the marketplace.
Thus, the most successful marketing upper management types are a combination of lucky and good at lying for personal profit, while having no actual care about the success of their companies, because if they cared, they'd take too long to implement changes, and wouldn't be lauded as hotshot marketeers.
Here's her Twitter bio if you're wondering why she's verified, although I warn you that you'll still be wondering:
Every other word in that in fucking cringe. Why are leftists like this?
I hate to break your illusion, but this is how big business works:
The lower levels do everything.
The higher levels sign off that the lower levels did everything properly, but were promoted beyond their competence level, so they can really only confirm one small aspect was done properly and are guessing at the rest.
When a new higher up takes charge in marketing, they will quickly invoke multiple random changes with no planning, forethought, or insight. Then, they will claim any business successes are due to their new innovative changes, and any failures are due to growing changes or the prior leader that will iron themselves out in a year or two. When in reality, nothing they did had any effect, and it was just the ebb and flow of the marketplace.
Thus, the most successful marketing upper management types are a combination of lucky and good at lying for personal profit, while having no actual care about the success of their companies, because if they cared, they'd take too long to implement changes, and wouldn't be lauded as hotshot marketeers.