First they had to do a public call for bids for a professional marketing consultancy firm. Then they had to sift through all the bids.
Then they had to come up with an argument why they were going to give the contract to the company whose CEO just happens to be friends with the major. Then said company had to spend a year running up hours to siphon off tax money.
Afterwards they had to go through the same process again to come up with a marketing campaign for the new name.
First they had to do a public call for bids for a professional marketing consultancy firm. Then they had to sift through all the bids.
Then they had to come up with an argument why they were going to give the contract to the company whose CEO just happens to be friends with the major. Then said company had to spend a year running up hours to siphon off tax money.
Afterwards they had to go through the same process again to come up with a marketing campaign for the new name.
Time flies when you're corrupt to the core.