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TerpenoidTester 13 points ago +13 / -0

PHIDH said the new name is the result of more than two years of planning,

Took two years to come up with a new name.

What do these fucking people do all day? Sit on Reddit?

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Lurker404 11 points ago +11 / -0

First they had to do a public call for bids for a professional marketing consultancy firm. Then they had to sift through all the bids.

Then they had to come up with an argument why they were going to give the contract to the company whose CEO just happens to be friends with the major. Then said company had to spend a year running up hours to siphon off tax money.

Afterwards they had to go through the same process again to come up with a marketing campaign for the new name.

Time flies when you're corrupt to the core.

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M1919A2 4 points ago +4 / -0

Best one was when the City of St. Louis spent a Million dollars to rename the airport from "Lambert-St. Louis International" to... "St. Louis-Lambert International"...

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lgbtqwtfbbq 3 points ago +3 / -0

I somehow was invited to participate in one meeting of the "naming committee" for a product I worked on. Fortunately I only had to attend one all-day meeting, and that was more than enough for me. Got a free lunch out of the deal though.

We had to find and present on products whose names we liked and provide our reasons, and some consideration was made as to the positives and negatives to all our choices. We spent some hours doing some sort of "word association" activity where we tried to associate the product with various adjectives and "feelings". Those were then ranked. There was a discussion about product names and "brand/industry fit", because you try to make your product name in some way consistent with other similar products produced by your company and by competitors in the market. There were various rounds where people threw out a bunch of name ideas that people voted on that they associated with the adjectives and emotions that were highly ranked, and we came up with a "top 3" list that got sent up the flagpole.

I think later meetings that I wasn't involved with had other similar groups of people coming up with similar "top 3" lists, and even more meetings whittled those "top 3" lists down to something more manageable that could be presented to the execs. But thankfully as a simple engineer I didn't have to do any of that

All the committee choices were rejected by the responsible exec, who looked at all of them, declared them all garbage (which they were), and spit-balled a name that was vastly superior to any of the ones we had come up with and that ended up being the product's name. That rubbed some people the wrong way but I didn't have a problem with it because "name by committee" didn't seem like a very smart idea to me.

But after that process the lawyers get involved doing things like international trademark searches and making sure the name isn't some sort of insult, slur, or joke anywhere in the world (to avoid the "FAG Detector" problem). Then of course you have to come up with all the branding that goes along with the name.

Probably took at least two years from that first meeting to when everything was done. And a lot of it was marketing doing nothing and engineering telling them that they needed to provide us released logos and branding so we could get shit printed and painted.

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borga 8 points ago +8 / -0

The Public Health Institute of Denver Health

or

American Dodgeball Association of America

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Ahaus667 8 points ago +9 / -1

At lot of people don’t realize how massive these “non-profit” systems have become. Government regulations have made literal monopolies the only viable financial option for many healthcare providers.

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altmehere [S] 5 points ago +5 / -0

One of the clear lessons of the current pandemic is that county lines don’t matter much to a virus, or any other health problem. Whether it is providing tuberculosis prevention and control services in the seven-county metro area or providing regional data on COVID-19 vaccination, the Public Health Institute at Denver Health is able to work across jurisdictional lines to improve health.

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Assassin47 4 points ago +4 / -0

Public Health is an abuse of government power and shouldn't exist. Prove me wrong.

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censorthisss 2 points ago +2 / -0

Lol you cannot be serious....

And they're bragging that it took two years to come up with such a shit name??

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Skywise 2 points ago +2 / -0

They care SO much about providing health care that their most important action is to choose a name that best represents their virtue signaling about how much they care about their health mission.