His whole history comes down to writing "mystery box" hooks into everything he makes. All of his success is appreciated by Hollywood because he sees returns on his stuff installment to installment, not because it's any good. (See also: *Lost, Westworld)

At the end of the day, he thinks of himself as a magician, touting the secret up his sleeve as he manipulates audiences into staying until the end to see what it is, then at the finale theres a puff of smoke and a huge turd slides out.