Just when you think we have reached the height of stupidity, Epicurious (an astonishingly stupid name to begin with) decides to cancel beef because... climate change.
Today we announced that Epicurious is cutting out beef. It won’t appear in new Epi recipes, articles, newsletters, or on social. This isn’t a vendetta against cows or people who eat them. It’s a shift about sustainability; not anti-beef but pro-planet.
Our mission hasn’t changed. As always, we hope to inspire home cooks to be better, smarter, and happier in the kitchen. We understand you’re going to have questions, and we’ve tried to anticipate some of them. We’re also here to continue the conversation.
This is not a cooking site, it is a cult.
Every organization populated by pronouns types eventually becomes indistinguishable, it's the same BLM, climate change, feminism blather that you can't tell from any other or an activist organization.
Bon Appetit did a similar thing where they wiped out their existing talent to make room for people of diversity after the first round of Floyd riots. Amazingly they dropped their viewership by an order of magnitude at a time when interest in home cooking is unusually high and now 90% of their videos is the same low-T white guy anyway. At least one of their previous presenters started her own channel and is consistently outperforming them out of her home.
Aren't Bon Appetit Magazine and Epicurious one and the same? Or at least closely related? When I was teenager(ish) Epicurious had a cooking show I watched and I distinctly remember the host saying "Brought to you by Epicurious and Bon Appetit Magazine." at the end of every show.
EDIT: I got the wording wrong but I got the content right.
Did not know that. Apparently they are distinct companies but with significant overlap in staff (and of course both owned by Conde Nast but who isn't).