Considering the amount spent on the average new car, servicing etc, it seems like it would be important to not fuel the woke machine by buying a car from the wrong company.
Just to contribute my own answer, Toyota is very woke and should be avoided at all costs.
I just thought of something, if Pontiac were still active as a brand, would they have been forced to change their name? After all it was named after an Indian chief. We'd have some car company with a weird-ass green or feminist name instead.
I doubt enough people know that to make them change it.