From what I gather Hogg isn't innovating on pillows at all. Just sourcing pillows and slapping a name on them. Not to say that this isn't done all the time elsewhere but there will be a lot of competition in the space. Especially if it is "organic, free range pillows".
Sell them at a 10000% markup. Make a big deal about how $2 from every purchase is going to a social justice charity, i.e. straight into an executive's pocket. (In exchange, the charity will shill for you about how socially just you and your pillows are.)
If he actually sources them from an American, Unionized factory like he claims this company will last about five seconds but I think your scenario is more likely.
From what I gather Hogg isn't innovating on pillows at all. Just sourcing pillows and slapping a name on them. Not to say that this isn't done all the time elsewhere but there will be a lot of competition in the space. Especially if it is "organic, free range pillows".
Get slave labor to make your pillows.
Sell them at a 10000% markup. Make a big deal about how $2 from every purchase is going to a social justice charity, i.e. straight into an executive's pocket. (In exchange, the charity will shill for you about how socially just you and your pillows are.)
Profit!
Hey guys, I found the ???? part!
If he actually sources them from an American, Unionized factory like he claims this company will last about five seconds but I think your scenario is more likely.