Stonetoss was prophetic
(media.kotakuinaction2.win)
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A hilarious thought occured. If Burgerking indeed never sought McDonalds' permission for this, it could indeed be copyright infringement. As I understand it, if an IP holder doesn't pursue legal recourse, other infringers can point to the piece and say "they were fine with it there" and legally use the copyrighted material in the same manner.
Bust out your hair dye and clown makup, McDonalds Porn is now legally protected!
Obligatory: I'm just some faggot with a keyboard, not a lawyer
You are correct. You must vigorously and aggressively defend your IP if permission is not given.