For the past few years, western game industry as a whole was in decline, everything around the game industry was slowly losing profit margin including the game journalism but for me the real satisfaction comes from seeing Ubisoft in final death knell. Without gamergate 2 happening last year I'm not sure the ruination of triple A game industry would have come quicker like it had.
What helped the ruin come quicker was also the arrogance of western game developers. Even after seeing Nu-Saints Row, Starfield and Redfall fail very badly, most of them didn't still get the message. They still chose to release Suicide squad meets justice capeshit game, Concord, Dustborn, Star Wars girlboss game, Silent Hill 2 remake etc because they thought they were too big to fail or something. They probably didn't anticipate so much negative feedback from gamers as a whole.
Whether these western game devs deny or not, I do think some of them lurk KotakuinAction Reddit board to gauge what the public opinions are, what they think is acceptable. The reason they don't go to big Gaming sub-reddit is they probably already are aware it is far-left echo chamber, thus I think just peeking Kotakuinaction sub-reddit is informative to measure the opinion of average gamers. Because a year ago, some of them didn't seem to mind pronouns or body type option and mods dismissing consultancy group existing in game industry as bullshit story). I think this is why western game devs as a whole were so complacent and even confident they were infallible.
This is why I give huge credit to Kabrutus for creating the steam curator whether it has Sweet baby inc attached to the games. That curator got the ball rolling with Sweetbaby staff chimping about it and game journos reeing about it. It happened in a very convenient timing when Twitter was no longer heavily censoring any dissenting voices against the far-left and there were more normies using it and finally noticing the DEI. Without that steam curator I'm not sure if it would have snowballed to avalanche as quick as it did.
I don't think Ubisoft counted on gamers suddenly realising that modern games are crap because of DEI that's why Ubisoft was completely banking on Star wars game and we was samurai game without any quality control. Western game devs were pretty complacent and quite shameless even that their games are deserving of high price tag because they believed (and to a lesser extent I also believed) western gamers in general were like this. They were absolutely taken aback the gamers would reject their games with absolute disregard. Because I know even Kiwifarm had trouble accepting modern games are crap because of DEI. And once again give thanks to Kabrutus for creating that Steam Curator. Without his action I'm not sure if things would have gone the way it is now.
Hell, I can overlook that he's grifter because I still largely credit him that normie gamers finally saw what made those games bad. I don't think he frankly has entertaining personality nor even real autistic interest to focus on certain games to make any career out of this. He got real lucky. He's taking full advantage of his 15 minutes of fame, I don't even blame the guy. Frankly, you don't even need Kabrutus's steam curator or website to guess which game is woke anyway. You can kind of tell by character design or rumours alone but normie gamers generally ignored the obvious warning signs and kept giving money to those devs until Kabrutus came to the scene and made that detector. So I'm like fuck it, who cares if he's grifting when every fucking western game youtubers are kinda the same yet they don't pretend to be. Synthetic Man was the only guy who called a horse a horse, yet back then he was the controversial figure where normie gamer once again just attacked the guy with buzzwords.
I don't disagree, but he is a very good example of why early GG pushed real hard to have "no leaders."
Because figureheads have faults and most of them are only in it for the grift, which makes them both exploitative to a huge extent (by now a huge chunk of games he calls woke are arguably or minor instead of obvious like he started) and manipulative (the aforementioned "pay me to call the game woke" he runs).
Which becomes an issue because a lot of people on our side treat his opinion as weighted instead of their own, because they need an edaddy, and simply follow what he says instead of using it as information, and it also makes normies tune it back out because the scam is obvious, devaluing calling something SBI/DEI/Woke could do.
So the very thing you credit him for doing, he is currently undoing by trying to milk his 15 minutes (I don't blame him, but its bad for the overall).