Past a certain point, everything is potentially a psyop and calling everything a psyop is itself the psyop. I don't remember much of this 'Hold the line! Don't split the base! It's a psyop!' shit when the UK Conservative party imploded completely under their own impetus. It resulted in an unopposed Labour party, on the surface, but I haven't seen anyone make the serious argument that the UK right wing should have stuck by the Conservatives anyway.

Fine, we haven't seen what approach Trump's admin will actually take yet - but that's no reason not to make as much noise about it as possible. This is a core, live issue. Americans should WANT as many Republican representatives as possible quaking in their boots over the idea that they're being perceived as too neoliberal, and you should want them feeling that way fast, along with Trump too.