Wicked absolutely flopped overseas. $200 million total box office so far, but 75% of that is domestic. This suggests very limited legs. Against a $160 million budget, assuming ghostbusters 2016 math, Wicked needs to clear $450 million to break even. Seems unlikely.
Gladiator 2 is sort of the opposite. $314 million, and over half of it coming from international markets. Could possibly hit half a billion. But a $250 million budgets means it has almost no chance to break even.
These are not hits. These are actually mediocre performers with decent chances to become flops. Hollywood’s personal media is hyping up the absolute numbers in order to create the illusion of success.
“Big bucks” is a relative term.
Wicked absolutely flopped overseas. $200 million total box office so far, but 75% of that is domestic. This suggests very limited legs. Against a $160 million budget, assuming ghostbusters 2016 math, Wicked needs to clear $450 million to break even. Seems unlikely.
Gladiator 2 is sort of the opposite. $314 million, and over half of it coming from international markets. Could possibly hit half a billion. But a $250 million budgets means it has almost no chance to break even.
These are not hits. These are actually mediocre performers with decent chances to become flops. Hollywood’s personal media is hyping up the absolute numbers in order to create the illusion of success.
I also heard a rumor that Wicked has an absolutely monstrous marketing budget. If true, it's on the path to disappointment.
Look up the Wicked shop in Universal Studios theme parks.