Well once its on Youtube its going to get spread across all the various social media from there. A lot of which are not going to add to the view count on Youtube itself.

That's the point. Its not centralized in an easy to measure number anymore. Its disseminating across a lot of channels and reaching people in all sorts of ways.

Which makes it far more subtle in how it propagandizes people, but also a shit ton harder for the suits at the top to count their money like they used to.