Financial success is a complete non-issue for this stuff. It can go hundred of millions in the hole and it doesn't matter. The only thing that matters is propagating The Message as much as possible so as to saturate the entire media landscape. What does it matter if no one buys your game when The Message is now present in all options on the market? The kids growing up today will have no concept of there being a media landscape that does not contain The Message so they'll just passively accept and internalize it by default. At that point our enemies have achieved their goal and won a culturally victory. What does the financial loss matter to any of them at that point?

This is a religious war and you'd best start analyzing it as such if you hope to win.