Good God, how the “what does woke even mean” bullshit immediately pisses me the fuck off.

I think for at least some of them it's a case of a fish not understanding water. Most of the them it's malicious gaslighting, but not all of them. Many normies out there are just lapping this up and not even aware of the fact that the environment they inhabit has been changed over the years, they're just oblivious.