Momentum and a lot of paying "talent/media agencies" to prop him up.

He literally spent all his money buying mounts in WoW (because he is a shutin neet, he had a lot of disposable income). Then paid for his "mount offs!" to go viral, and through a series of lucky timings made him WoW's top streamer. Which allowed him to pay those agencies to shove his face and name on every media site, to a point where Youtube recommendations had at least 1 of his "clip" channels on every video you watched no matter what for at least a year or so.

And once you become that big, the zoomers will watch you just because you are the big thing (see the Pauls, Beast, etc.) and they will talk about you endlessly to keep you growing regardless of any actual contributions. Its kinda like Hasan in that way, that no amount of controversy can really shake the constant influx of new idiots and the algorithm forcing him onto people.

Otherwise, his streams are just him getting carried by people while he argues with his chat and chugs soda. There is a reason why no one talks about them besides these rare clippable "takes" on politics.