What is their product, really?

It used to be congealed reviews from critics and the public, to help people decide if a movie is worth their time.

Today, it's just advertising for whatever big budget movie espouses the current thing hard enough. It's then also pushing scam ads to the users who haven't figured out how to use an ad blocker. Finally, it's click-trapping and data mining user habits to sell back to literally anyone offering a buck.

Working as intended, as they say.