Vtuber Kirsche reads some more about DEI crap. Personal opinion: those who celebrate it going away are doing more harm than good, even if just uninformed. It's boring work I guess, keeping up with all of it, but it's better not covering it than accidentally getting people complacent.
If you have the time you can watch the whole segment from the first link below onwards, it's about an hour. Some key moments video links:
Reshape the language for "performance"
Expand DEI beyond HR and Marketing, everyone does the "work"
OneTrust, corporate DEI helper and watchdog
Leading the way in trust intelligence?
I'm not worried about them rebranding it or having it metastasize in the rest of these companies. People aren't boycotting companies just because they have DEI policies. They are boycotting them because of the results of their DEI policies.
They can call it BRIDGE, or whatever else they want to, but the results won't change. People will still see that a shit product is a shit product. It doesn't matter if these companies try to tell them that it is gold.
Rebranding is a strategy that only works in a high trust society. Too bad for them, but skepticism is the default now.