Minecraft DEI - Movie Trailer
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So bets on if this'll flop like Borderlands? As why watch this when you can see Sonic 3 instead if you're that desperate to see a video game film?
Minecraft is primarily played by kids now-a-days. It could very well be the 'safe' thing to take your kids to as a parent, depending on what else is on offer in the movie theaters at the time.
If they time it correctly, they may even recoup their (minimal) investment. And don't forget that Barbie is of similar quality. And the Emoji movie made 217 million worldwide.
Opening the trailer with "what the hell" in a kids movie is a red flag.
Thank you, I thought that was pretty awful, too.