How can you even lose money with Star Wars !!??
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I think they'd have cooked Star Wars even if the DEI wasn't present. They'd have Disney-Marvelled it anyway. Disney doesn't like ambiguity, it has to be binary heroes vs villains. The stories are all the same.
Star Wars isn't the best counter to that, but there was always lingering doubt. Was there good in Vader? Would Luke turn? Would the republic win? Yeah, in hindsight you know what happens, but in the moment there are questions.
George Lucas has always been adamant that the good/evil dichotomy in SW is stark. Light side = good, Dark Side = bad. Jedi = good, Sith = bad. He wanted that hero-villain dichotomy as unambiguous as possible, which is why Palpatine was so cartoonishly evil.
KK and her pet directors like Cryin Johnson and Headland are the ones trying to muddy the waters by attempting to rehabilitate the Sith and throw shit on the Jedi. That was the whole point of the Acolyte, and a big part of the reason it failed.
Yeah, I haven't actually followed enough of the new stuff, I know I've seen some shades of "was the Sith really that bad?"
I guess my argument was more when it was new and not in George Lucas retrospective. There is tension in the original trilogy as a first time watcher, you expect good to win, but you don't know. Luke is about to be killed mere seconds before the destruction of the Death Star, and mere minutes before the end of the film. There's already been conflict and failure in the movie to keep you thinking, Obi Wan was killed, etc. It's so different from the "woo hoo, the hero is here to kick ass and chew bubblegum" from a Disney-Marvel. Of course with respect to Star Wars, if you've seen it a trillion times you know what will happen. But yeah, I didn't think it was the best example anyway, and it still pales in comparison to most of the Marvel stuff.