People will play this game because it's Valve, just like people will play GTA because it's Rockstar, but overall I suspect the reception will be extremely meh.
You never hear about it anymore. So no people will not play a game just cause of its dev name, although it will lead to a surge of initial players if they screw it, it will die.
Might I interest you in a game called Artifact.
You never hear about it anymore. So no people will not play a game just cause of its dev name, although it will lead to a surge of initial players if they screw it, it will die.