The Army Bet $11M on The Rock and UFL Ginning Up Enlistments. It May Have Actually Hurt Recruiting Efforts.
The high-dollar, high-profile deal likely didn't lead to a single new Army recruit and may possibly have had a negative impact on finding new enlistments, internal documents and emails reviewed by Military.com show.
Millenials are basically middle aged at this point if not older. Gen x is old. Boomer is ancient.
My point is that most millenials are part of the old order.