Google shadowbans "DEI detected"
(www.youtube.com)
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They want it normalized where you don't notice it, like a fish in water. If you can point out the water, you can consciously resist it.
Which is of course why they writhe around gasping when they aren't submerged in it.
I've found this is largely the reason they chimp out so hard at the term "woke". It really has nothing to do with the term being appropriated or whatever other excuse.