Impressive but not surprising. The rule of the internet is that individuality, authenticity and personality wins over faceless generic slop every time - the reason why youtubers, streamers and "influencers" have supplanted so much of other forms of media. Fox was really getting to be more of a drag on Tucker's popularity than anything else.

John Stossel, too. Turns out when you have a brand and connection with your audience and don't come across as a talking head with a political party's hand up your ass as a sock puppet, people will follow people.