This is as clever a scam as if Microsoft had a totally unrelated company that helped it achieve its goals called Microware. They're laughing at you with how obvious they are and how you can't call them out on it.
Blackstone plans to expand Infocom’s original content, focusing on genres popular with its primarily female readership, a demographic with growing disposable income.
Zero. It makes zero difference. At least they're marginally smarter than Disney though. Going for IP that are already popular with females instead of buying ones that aren't and trying to force it.
Don't know how much of a difference there is here, but reminder- BlackSTONE, not BlackROCK.
They used to be the same company and both engage in the same sort of garbage.
https://www.cnbc.com/2017/06/22/blackstone-or-blackrock-schwarzman-and-fink-did-it-on-purpose.html
This is as clever a scam as if Microsoft had a totally unrelated company that helped it achieve its goals called Microware. They're laughing at you with how obvious they are and how you can't call them out on it.
Edit: Changed for accurate comparison.
Zero. It makes zero difference. At least they're marginally smarter than Disney though. Going for IP that are already popular with females instead of buying ones that aren't and trying to force it.