Disney is just trying to burn money now
(media.kotakuinaction2.win)
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They've put themselves in a lose-lose situation.
They back down from Rey and the sequels, they look like they are capitulating to the racist bigots and they spend the rest of the decade getting PR nightmares on every channel and social media.
Yet if they continue in the direction they've chosen, they continue to just slow drain money as people care less and less about the IP.
The goal is to get people to care less and less about the IP. They must destroy your mythology to implement their utopia.
Lennon's "imagine" laid it out pretty well.