The most surprising part is that they even bothered to lie with data. It's a cult, you don't need data. It's a truism to them that 'diversity is our strength,' I'm surprised they felt the need to sell anyone on 'people want this, look at this data.'

After all, diversity is just good. That's unquestionable to their ilk. So, obviously, putting more diversity into a game is good. Furthermore, the whole deal with ESG is you're not selling to your customers anymore, you're selling to the big investment companies instead. So, if you're going to make a compelling financial argument for including diversity, it's as simple as 'Blackrock will give you $X! You'll even personally gain $Y if you're deemed Inclusive enough!'

So, yeah, not sure why they even felt the need for a fake study.