I hate to rain on your parade, but a drop of this size happens to EVERY new show, regardless of quality. People tune in to see what's new, a chunk don't tune in again. That's why the most-watched episode of a show is almost always the very first one.
Frankly, I'm surprised--and saddened--that it's not a much bigger drop.
Besides, total viewership doesn't matter to advertisers. What matters is the 18-49 demographic number, and where it ranks among others of the day.
For example, The Five on Fox News Channel gets three times the total viewers of, say, AEW Dynamite every Wednesday, but ranks far lower on the chart, while AEW's demo ranking beats everything but the NBA and NHL playoffs, despite only having 1/3 of the total viewers of The Five. That's why AEW gets ads for cool shit and The Five gets ads for catheters.
I hate to rain on your parade, but a drop of this size happens to EVERY new show, regardless of quality. People tune in to see what's new, a chunk don't tune in again. That's why the most-watched episode of a show is almost always the very first one.
Frankly, I'm surprised--and saddened--that it's not a much bigger drop.
Besides, total viewership doesn't matter to advertisers. What matters is the 18-49 demographic number, and where it ranks among others of the day.
For example, The Five on Fox News Channel gets three times the total viewers of, say, AEW Dynamite every Wednesday, but ranks far lower on the chart, while AEW's demo ranking beats everything but the NBA and NHL playoffs, despite only having 1/3 of the total viewers of The Five. That's why AEW gets ads for cool shit and The Five gets ads for catheters.
Watch the demo number, not total viewers.