As anyone who has played a computer game will know, not all NPCs are alike. The game designers create different types of NPCs, programmed in different ways to say different things to the PCs. The NPC meme is very apt, as it's possible to see the different types of NPCs in today's world. For example:
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There are those NPCs programmed to 'abide by the narrative'. These NPCs will take talking points from the media, and repeatedly regurgitate these verbatim to those around.
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On the other hand, there are NPCs also programmed to respond in a certain way to various events. These NPCs will take talking points from the media or external world, and repeatedly regurgitate certain predictable responses to these events. For example, a game designer might make a decision to include a samurai who is not Japanese in their game. NPCs which fit this category will all respond in the same way, by repeatedly pointing out how the game designer was wrong to do this.
The curious thing about second category of NPC is they are programmed to believe they are thinking independently because they are opposing the first group of NPCs, yet their responses are still largely determined by the external events and very predictable. In other words, they can be baited to all respond in the same way so are not actually thinking independently. These NPCs seem to lack the critical thinking or discipline to avoid responding predictably to various stimuli, for example, by choosing to ignore the bait they are given in favor of making their own rational and conscious decisions about what to think and talk about. I blame this on the success of propaganda and loss of impulse control and decline of intellectual discipline as a male virtue, but others may have their theories.
There are three kind of people. Those who could always see, those who can see when they are told and those who can't see