Ubisoft Stock Plummets 15% After 'Assassin's Creed Shadows Trailer Debut And Company Failed To Meet Forecasted Sales Figures
Ubisoft stock plummeted over 15% after the company released its first trailer for Assassin's Creed Shadows and reported it missed forecasted sales figures.
Physical copies are essentially guaranteed revenue, since most retailers would rather mark down a shitty game than go through the hassle of returning them to the distributor.
That said, there's always the risk that big fish like Walmart will ram a spiky dildo up a publisher's ass if it's shitty enough.