Ubisoft Stock Plummets 15% After 'Assassin's Creed Shadows Trailer Debut And Company Failed To Meet Forecasted Sales Figures
Ubisoft stock plummeted over 15% after the company released its first trailer for Assassin's Creed Shadows and reported it missed forecasted sales figures.
Considering how Disney would buy out entire movie theater rooms to make their ticket sales numbers seem higher than they really were, the practice you're talking about isn't unheard of.