Atleast, that was the approach used at ConPro
It actually seems like here they are also using “idiot lightning rods”, people who are just saying outrageously dumb shit to provoke arguments and a generally more hostile environment. The gopower fake superjew for example or this new muppet retard.
It's not about directly swaying the people here.
It's distract us enough we don't go back to our roots of being meme machines. GG and Trump's 2016 victory were helped a lot by the constant memes, people STILL refer to him jokingly as 'the god emperor' and GG memes are like sleep demons for the left to this day.
Humour is an effective way to get your point across It's why the left target it so much.