Harvard has a Taylor Swift class taught by a 53 year old troon
(english.fas.harvard.edu)
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Is it part of a marketing major? Say what you will about Swift herself, but damn if the marketing team behind her isn't worthy of teaching a PhD level course.
Not really, Swifties are just evolutionary psychology in practice. Swift is at best a 5 whose career is based on telling women they deserve 8+ men who will use them and then dump them. You add in “drama” and you have lifelong consumers who wish to partake in the delusion.