I found this on Reddit, any thoughts from the Warhammer heads(?)?
(media.scored.co)
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The first step to killing a franchise is that it must be dead to you.
Check my house, you'll find not one piece of 40k merch. Not even that 40k munchkin game or the FFG sourcebooks. Not even the Cain books.
Eh I disagree, again using Warmachine as an example, that franchise is pretty much dead.
Now whether I pick up older models for pennies from secondhand sellers will not change that an iota. They're not seeing any of that money and it's only going to be used with games with my mates. If Warhammer goes the same way, I'm not going to unilaterally throw all my 40k stuff away, there's 40+ years of rulesets and lore there you can interact with and not give GW a dime.
That's not what I'm suggesting. I'm suggesting you throw it all away NOW.
Why though? The stuff I have was worked on by people who don't even work at the company and throwing it away won't affect GW's bottom line. They're already crashing it down of their own violation. I can appreciate and use stuff in respective of where it is now.
I might not be happy with the direction of the Aliens or Star Wars franchise but I'm not going home and throwing away my copy of Empire Strikes Back or Aliens.
I'm quaker, so my natural impulse is the rejection of materialism. Asceticism is virtuous in-of itself, even without contributing motivations.