I found this on Reddit, any thoughts from the Warhammer heads(?)?
(media.scored.co)
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The pendulum has just swung back, their former staff have since revealed they almost completely went out of business the last time they became out of touch in the aughts. It was something like they had weeks of capitol left before they shut the doors. They turned it around in late 10s but they've gone right back to it and with 3d printers and a huge explosion in paints they're in trouble.
I submit that these days although the universe is more popular than ever, the overall trend for Warhammer fanbase has been one of decline, despite the best efforts of the GW corporation.