Fair, I mean certainly you could make the case back in the day back when it was all big and I mean E3 levels of big. However if it was so profitable they wouldn't be cancelling it all now.
Exactly. Hype is all lower now than it used to be, Blizzard makes more money selling mounts, microtransactions and carved up pieces of software than they used to, so there's no need to run a hype machine like Blizcon anymore. They shut it down, I think on 2021 as well, because they had no releases to announce. The profit factor just isn't there.
Fair, I mean certainly you could make the case back in the day back when it was all big and I mean E3 levels of big. However if it was so profitable they wouldn't be cancelling it all now.
Exactly. Hype is all lower now than it used to be, Blizzard makes more money selling mounts, microtransactions and carved up pieces of software than they used to, so there's no need to run a hype machine like Blizcon anymore. They shut it down, I think on 2021 as well, because they had no releases to announce. The profit factor just isn't there.