And that's a good thing
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Exactly. Hype is all lower now than it used to be, Blizzard makes more money selling mounts, microtransactions and carved up pieces of software than they used to, so there's no need to run a hype machine like Blizcon anymore. They shut it down, I think on 2021 as well, because they had no releases to announce. The profit factor just isn't there.