Pretending to be fair, I'll give some context based on my family's recent timeline with Comcast.
Comcast gave away free subscriptions for peacock plus to their internet (and probably cable) service customers for some time. That only ended somewhat recently by my recollection. They also recently paywalled an NFL playoff game with apparent success (good ratings and apparently high retention of new subscriptions). On the sports end, I expect that they're going to put more content there instead of NBC, like some Olympics stuff and college football.