Doesn't Games Workshop actively hamstring its own IP regularly? I specifically remember when Syama Pedersen came out with the Astartes fan shorts on Youtube, which were so good that they single handedly got tens of thousands of people (or more) into the IP. And yet, GM bought him out, "hired" him to make videos for them, forced him to take the videos down on his own channel, and then GM reuploaded them onto their shitty website with worse sound effects and music. It was around this same time that GW threw the lawfare book at almost all of the fanmade content creators, forcing most to take their stuff down or stop production. GW would've made more money by leaving Syama and other fan content creators alone, which would've driven sales of all 40k stuff up.
I'm not even familiar with most of the crap GM has done, only read some of what they've done from the fans, but they've also explicitly attacked anyone who unironically likes the human faction in 40k, since they're "fascists", and "how could you like fascists, everyone is supposed to be bad guys in 40k". It's the same garbage as globalists/lefties attacking anyone who dares to like a bad/racist/fascist character/group/fictional work, if it portrays them in a positive light or makes them look cool, even to the smallest degree. Lefties are fine with "viewer interpretation" when it contradicts wrongthink from the author, but perfectly fine to claim "media literacy!" when the fans reject the stupidity from the author and actively embrace the cool factor. This recently happened with the Helldivers 2 game, which spurred on discussion of Starship Troopers, and the hilarious attempt to "mock" the source material (and fascism) by the movie's director.
Doesn't Games Workshop actively hamstring its own IP regularly? I specifically remember when Syama Pedersen came out with the Astartes fan shorts on Youtube, which were so good that they single handedly got tens of thousands of people (or more) into the IP. And yet, GM bought him out, "hired" him to make videos for them, forced him to take the videos down on his own channel, and then GM reuploaded them onto their shitty website with worse sound effects and music. It was around this same time that GW threw the lawfare book at almost all of the fanmade content creators, forcing most to take their stuff down or stop production. GW would've made more money by leaving Syama and other fan content creators alone, which would've driven sales of all 40k stuff up.
I'm not even familiar with most of the crap GM has done, only read some of what they've done from the fans, but they've also explicitly attacked anyone who unironically likes the human faction in 40k, since they're "fascists", and "how could you like fascists, everyone is supposed to be bad guys in 40k". It's the same garbage as globalists/lefties attacking anyone who dares to like a bad/racist/fascist character/group/fictional work, if it portrays them in a positive light or makes them look cool, even to the smallest degree. Lefties are fine with "viewer interpretation" when it contradicts wrongthink from the author, but perfectly fine to claim "media literacy!" when the fans reject the stupidity from the author and actively embrace the cool factor. This recently happened with the Helldivers 2 game, which spurred on discussion of Starship Troopers, and the hilarious attempt to "mock" the source material (and fascism) by the movie's director.