For the same reason the Gillette and Target and Bud Light boycotts each targeted individual companies rather than entire industries. You can't bring your full force to bear on a hundred targets, so you bring your full force on one target at a time, and make the other ones afraid that they'll be next.
For the same reason the Gillette and Target and Bud Light boycotts each targeted individual companies rather than entire industries. You can't bring your full force to bear on a hundred targets, so you bring your full force on one target at a time, and make the other ones afraid that they'll be next.
Finally, someone who knows what he's talking about.
Like the old Chinese proverb: "Execute one to deter a thousand others".
The point is not SBI, but to demonstrate your power and to establish deterrence.