Blame Bernays (Freud's nephew the marketing pioneer) for this. Prior to the 1920s, women were almost totally ignored by marketers, because the purse strings were controlled by the man of the house. But after that started to change, Bernays used really simple greed/lust signals-- notice that just about every ad aimed at women from the early 20s to the late 60s features a well-dress (high class) woman smoking a cigarette-- to get them to spend on frivolous shit.
Blame Bernays (Freud's nephew the marketing pioneer) for this. Prior to the 1920s, women were almost totally ignored by marketers, because the purse strings were controlled by the man of the house. But after that started to change, Bernays used really simple greed/lust signals-- notice that just about every ad aimed at women from the early 20s to the late 60s features a well-dress (high class) woman smoking a cigarette-- to get them to spend on frivolous shit.
((()))