Because normies are largely pro-jewish.

At the barrel of a gun, usually metaphorical, sometimes literal.

Optics absolutely matter, thats why the communists have infested nearly every single group that presents messaging to the public. Communists understand optics matter, or they wouldn't have bothered taking control over the optics. Don't make their work easy.

Power matters. Optics is power only up until it isn’t. If obsessing over optics prevents you from winning, then it is not a positive.

Look at Russia. All optics against them, but they realized that optics don’t win wars. Ammunition and soldiers do.